CK One

Apropos that the first post should be labelled “One”.  This “freecard” from Boomerang in the Netherlands shows that postcards are still a viable marketing tool — plus, you get somebody else to pay for mailing your advertising message.

I’m not sure that I go for the idea of a scent made for both men and women.  Women emit certain pheromones to attract men, and vice versa; even sweat contains pheromones.  (It’s said that Napoleon once sent Josephine a message from the field: “Home in three days.  Don’t wash.”)  With a single scent, I would think that a women would smell a little masculine, while a man would smell a little feminine.  Then again, given the man pictured above, that may in fact be the idea.