Tune In on Coca-Cola

The Pause That Refreshes

No, I’m not shilling for Coca-Cola. But the Netherlands apparently had this very bizarre promotion once upon a time; some sort of combination of meditation, syncopation, and carbonation, I’d guess. Just imagine yourself floating, becoming one with the sky itself, naked except for a pair of really, really big headphones. Suddenly, you belch. The earth trembles. (Who even uses headphones like that anymore? In case you can’t tell, her headphones are jacked into the Coke logo.)

The back of the card has instructions in Dutch: “More info?  Call:” followed by a phone number. Since I don’t feel like making an international call (and since this promotion probably ended long ago in any case), I guess the true nature of this ad gimmick will remain a mystery.

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